Without sounding cliche, LED World started as a hobby business in my parents spare bedroom. I began buying and reselling other well-known manufacturers and brands products, which then evolved to replace my full time employment. I quickly realised that the products I was reselling could be improved. So I went on a journey to learn electrotechnology and the manufacturing process, to bring my own products to the market.

 A key component of the business expanding to its current formation was a result from learning directly from mentors with a lifetime experience in lighting. I then went on to formally study lighting design, which allowed me to provide the best possible lighting advice to clients. We now have a team of 5 full-time staff located in Australia, and work with a vast range of businesses across Australia and the globe.  We are very proud of this product which is a handcrafted Australian hardwood timber that is lightly varnished. 

These come in 1, 2, 2.8 and 3M lengths which not only make a statement in residential and commercial projects but also are an apt choice as a feature and task lighting. Our family run workshop is located close to Geelong in Victoria, Australia. We started the workshop so we can keep a close eye on the quality of the product and to accelerate the turnaround times. We outsource to local and experienced powder coaters and inspect every cm on the fitting before it reaches a customer.